The Vibrant Malaysia Fintech Ecosystem

30 Sep 2021   |  Malaysia

Despite the COVID-19's induced economy contraction by 5.6 percent in 2020, Malaysia experienced an acceleration of digitalization of its economy.

The mobility restrictions and virus containment measures had forced Malaysian citizens to rely on digital services to continue their daily lives, eventually putting the digital economy's contribution to 20 percent of the country's GDP.

Rising Development of Fintech in Malaysia

Fintech Development

In the recent decade, Malaysia has seen rapid adoption of internet banking. But COVID-19 had catalyzed its growth up to 100 percent of the increase in usage rate last year.

The popularity of mobile banking owes its success to the readiness of Malaysian internet infrastructure that includes nearly universal 4G network coverage throughout the country alongside the development of 5G connection on progress.

Today, Malaysia is among the first emerging countries to develop a state-of-the-art internet connection allowing people to leverage speed and efficiency.

Segregated Categories in Malaysia Fintech Ecosystem

Fintech Ecosystem

The Malaysian fintech industry category is led by digital payments, e-wallet, and lending, with each segment grabbing 20 percent, 15 percent, and 14 percent, respectively.

However, the fintech market is already crowded with dominant players and multiple categories catering unique needs of Malaysian citizens. The industry ranges from AI/Data provider, wealth tech, remittance to Islamic fintech.

A large share of the Malaysia fintech market rapidly grows due to the active ecosystem of mobile banking and e-money. In 2020, e-money accounted for the most significant transaction volume in the digital payment method category, recording around 29 percent of the total transactions happening in the country.

Whereas internet banking obtains the leading position in the transaction value, making up over 88 percent. The two categories have succeeded in attracting users before the pandemic. However, today the players emphasize familiarity as people opt for cashless payments to contain the spread of the COVID-19 virus.

The attractiveness of the fintech industry in Malaysia is evident through the high traffic usage. The fintech statistics Malaysia resulted in factual figures of the industry. On average, a Malaysian citizen conducted over 170 cashless transactions in a year.

The numbers collide to record a 49 percent growth of online bank transaction volume, 131 percent growth of e-wallet transaction volume, and over 164 percent of merchant registration growth for QR Code usage compared to 2019. The numbers significantly surge and continue to position themselves as an essential part of Malaysia's economic mundanes.

Public Measures

The great demand for Malaysia's fintech development pushes the country's government to implement specific regulations covering the industry. In 2020 alone, the government has added six new rules revolving around the fintech industry.

The measures include establishing Bursa RegSub: the governmental regulatory function to align the stock market digitally, e-payment service providers capital market, a framework for e-KYC to regulate all financial services players, digital asset guidelines, licenses for lending operators, and regulatory framework on digital banking.

The Malaysian fintech sector continues to show signs of evolving rapidly through innovation and vast investments. As the country recovers from damages done by the COVID-19 pandemic, Malaysian fintech players are confident that consumers would still leverage the seamless services provided by the evergrowing products of fintech services.

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