About us

Market Research Malaysia is an Asia-focused B2B strategic marketing consulting firm that advises large companies and government agencies. Our expertise is in automotive, construction, manufacturing healthcare, food & beverages as well as agricultural sectors in Asia. Multinational clients appreciate our knowledge of the Malaysian market and the results of our hands-on approach.

Our objective is to pass on market understanding to clients that will help them achieve sustained and profitable growth. Our recommendations are founded on a thorough analysis of the Malaysian marketplace.

The Malaysia market research team consists of seasoned local and international consultants of Solidiance with deep experience in Malaysia and the region. Our consultants are meticulous in their work, culturally savvy, and well-versed in analyzing facts gathered directly from customers, suppliers, distributors, partners, industry associations, competitors, and government officials.

We value transparency because it keeps our analysis unbiased and our clients happy. As a result, our client repeat rate is over 90%, well above the industry average.

Some of Our Team


U-YUN WONG | Partner

U-Yun is a Partner in charge for our Southeast Asia operations. With over 15 years of management consulting experience, he had led more than 100 strategic consulting engagements for Fortune 500 companies and government bodies across varied industries focusing on corporate strategy, M&A advisory, and organizational transformation. He also has more than 10 years of experience in the areas of Investment Management, Private Equity, and Finance. U-Yun holds an MBA from the University of Chicago Booth School of Business and received a Bachelor’s degree from the Royal Melbourne Institute of Technology, Australia.

ADRIAN TAN | Managing Director

Adrian is a Managing Director based in our Malaysia office. He has over 13 years of experience in program management and institutionalisation of functional governance structure that facilitates implementation of national-level projects. He served global clients and led multiple program delivery and performance management efforts on behalf of governments while working closely with private sector firms in the field of manufacturing, logistics and transportation, national infrastructure projects, human capital development, tourism and retail among others. Adrian holds a Master's degree from RMIT University, Australia, and a Bachelor's degree from Purdue University, USA.

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