About us

Market Research Malaysia is an Asia-focused B2B strategic marketing consulting firm that advises large companies and government agencies. Our expertise is in automotive, construction, manufacturing healthcare, food & beverages as well as agricultural sectors in Asia. Multinational clients appreciate our knowledge of the Malaysian market and the results of our hands-on approach.

Our objective is to pass on market understanding to clients that will help them achieve sustained and profitable growth. Our recommendations are founded on a thorough analysis of the Malaysian marketplace.

The Malaysia market research team consists of seasoned local and international consultants of Solidiance with deep experience in Malaysia and the region. Our consultants are meticulous in their work, culturally savvy, and well-versed in analyzing facts gathered directly from customers, suppliers, distributors, partners, industry associations, competitors, and government officials.

We value transparency because it keeps our analysis unbiased and our clients happy. As a result, our client repeat rate is over 90%, well above the industry average.

Some of Our Team


U-YUN WONG | Partner

U-Yun is a Partner in charge for our Southeast Asia operations. With over 15 years of management consulting experience, he had led more than 100 strategic consulting engagements for Fortune 500 companies and government bodies across varied industries focusing on corporate strategy, M&A advisory, and organizational transformation. He also has more than 10 years of experience in the areas of Investment Management, Private Equity, and Finance. U-Yun holds an MBA from the University of Chicago Booth School of Business and received a Bachelor’s degree from the Royal Melbourne Institute of Technology, Australia.

ERICA TZER HUI TEH | Senior Associate

Erica is a Senior Associate based in our Malaysia office. She has assisted global clients in assessing market opportunities, developing market entry/growth strategies and identifying potential business partners across multiple industries and geographies. Prior to joining YCP Solidiance, Erica was with one of the global big four accounting and advisory firms, specializing in corporate recovery services. She brings with her solid project management and execution skills with experience serving both public and private sector.

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