About Us

Consultants with strong presence and understanding in Malaysia market

About Us - marketresearchmalaysia.com
About Us - marketresearchmalaysia.com

Market Research Malaysia is a B2B strategic marketing consulting firm that focuses on advising companies and government agencies across Asian markets.

Brought to you by YCP Solidiance, we have expertises in a wide range of sectors such as automotive, manufacturing healthcare, construction, food & beverages as well as agricultural sectors in Asia. Our deep knowledge of the Malaysian market, coupled with results from our hands-on approach will help multinational clients grow in the market.

We aim to give comprehensive market understanding to clients that will help them achieve sustained and valuable growth in the market. We build strategic recommendations based on a thorough analysis of the Malaysian marketplace.

The team of Market Research Malaysia consists of YCP Solidiance's seasoned local and international consultants with extensive experience in Malaysia and Asia region. Our consultants are competent and meticulous in their work, culturally savvy, and well-versed in analyzing market facts from various sources, including customers, competitors, suppliers, distributors, partners, industry associations, and government officials.

YCP Solidiance highly values transparency to create unbiased analysis and satisfy our clients. We hold the record of client repeat rate that is over 90%, successfully above the industry average.

How We Work

Customized Malaysia market insights, not published data

We are well aware that each company has unique needs and capabilities. Hence, we don't force-fit our findings into frameworks or strategy templates that were designed to fit the needs of other companies. We approach every assignment with a fresh mindset and an approach tailored to each client's specific situation. We specialize in primary source intelligence to help clients reduce uncertainty, understand Malaysian characteristics, and capitalize on the current and future opportunities in the market.

Malaysian commercial knowledge and actionable market intelligence, not market stats

Here at Solidiance, we employ management consultants who gather facts straight from the marketplace. Primary source research and extensive fieldwork tap into the expertise of industry insiders in a way that enables us to provide clients with the intelligence and confidence necessary to capitalize on the opportunities in Malaysia.

Global skills, local flavor

We are fully responsible for our engagements. In order to guarantee deadlines, quality, and confidentiality, we never outsource our work. Our team is comprised of in-house, full-time local consultants and executives with language fluency, cultural skills, and the broad industry knowledge required to provide consistently excellent engagements. We are devoted to delivering a quality service that will help your business thrive in Malaysia. Our transparent work approach will leave you feeling secure and confident in our findings.

Our Team

  • U-Yun Wong

    U-Yun is our Partner who is based in Singapore office. He has more than 10 years of experience in the field of management consulting. He's experienced in leading more than 100 strategic consulting engagements for Fortune 500 clients and government agencies across various industries, focusing on corporate strategy, M&A advisory, as well as organizational transformation. His professional experience also includes more than 8 years in Investment Management, Private Equity advisory, and Finance. He obtained MBA from University of Chicago Booth School of Business and a Bachelor degree of Engineering from Royal Melbourne Institute of Technology.

  • Erica Tzer Hui Teh

    Erica is our Senior Associate based in Malaysia office. She has extensive experience in assisting regional and global clients in assessing market opportunities, developing market entry/growth strategies as well as identifying potential business partners across multiple industries and geographies. Prior to her work at Market Research Malaysia, Erica worked with one of the global big four accounting and advisory firms, specializing in corporate recovery services. She presents solid project management and execution skills across public and private sectors. She obtained a Master degree of Science in Investment and Risk Finance from University of Westminster, and a Bachelor degree of Science in Economics and Finance from Cardiff University.

  • Izmet Iskandar Tsd Ramli Kusairi

    Izmet is our Malaysia-based Partner. He is responsible to expand financial advisory service offerings in the Malaysian market and acquire new client relationships with large local corporations. Prior to joining Market Research Malaysia, he worked as Director at a company which provides corporate advisory and consulting services. Previously he also worked as a Director at one of the largest technology holding company in ASEAN. He holds a Bachelor degree in Accounting and Finance from University of Southampton.

  • Yiing Chyi Lim

    Yiing Chyi is a Manager based in Malaysia with extensive experience across Southeast Asia, Oceania, and the Middle-East. She has largely executed and managed market entry, B2B growth strategies and investment feasibility engagements for Fortune 500 firms, Asian conglomerates & SMEs, across Healthcare, Technology, Construction, Manufacturing, Automotive, F&B, Energy and Infrastructure industries. Prior to joining Market Research Malaysia, she worked as a senior audit associate, leading and participating in audit, business advisory, mergers & acquisitions, and financial modelling engagements for clients in the public and private sector. She obtained a Bachelor Degree in Applied Accounting from Oxford Brookes University.

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